Mailing Services
Sending a printed piece in the mail requires a knowledge of the postal system and their requirements. We can help you choose the direct mail format that will bring you the best results.
Direct Mail
Direct mail targets your specific audience using mailing lists or your own customer data. Recipients are targeted by location, location, gender, age, education, income, and occupation. Direct mail typically has a 4.4% response rate vs 1% for EDDM. Targeted mail pieces are not limited by size or quantity restrictions. This allows for designs with special folds, coatings, and larger sizes and personalization with the recipient’s name or a custom message. Direct mail is best if you have a specific audience in mind, EDDM is better for spreading brand awareness to a general audience.
Bulk Mail
Bulk mailing is a cost-effective way to get the word out about your product, service, or event. Bulk mail has a lower price-per-piece, ability to target specific demographics, format flexibility, and ability to add samples or coupons. Booklet Mailers, Self Mailers and Post Cards are products that work well for bulk mail. You will need to pay the annual mailing fee for a mailing permit.
You will need to ship at least:
500 pieces for First-Class Mail
200 pieces (or 50 pounds of mail) for Standard Mail
50 pieces for Parcel Select (also known as Standard Post)
300 pieces for Presorted or Carrier Route Bound Printed Matter
300 pieces for Library Mail
300 pieces for Media Mail
EDDM Mailings
Use Every Door Direct Mail (EDDM) to promote your small business in your local community. All Every Door Direct Mail mail pieces must have the entire mailing label on the "top half" of the mail piece. The orientation of the label, whether it's applied on the long or short side, does not matter (except that labels placed parallel to the shortest end must not be upside down). The shortest end will always be the top half of the piece. Length is always the longest side.
Acceptable Every Door Direct Mail - Retail" label options for entry at Post Office locations:
"Local Postal Customer" for active deliveries (residential and business).
Acceptable Every Door Direct Mail label options for entry at Business Mail Entry Units {BMEU):
"Postal Customer" for all active deliveries (business and residential).
"Residential Customer" for residential deliveries.
"PO Box Customer" for PO Box deliveries.
City, State, and 5-Digit ZIP Code are recommended but not required.
"EDDM" must be included after "ECRWSS" on the label of pieces greater than 10.5" and up to and including 11.5" in length submitted at a BMEU.
Bundling at Retail:
When you submit Every Door Direct Mail, your pieces must be bundled with a facing slip. Recommended bundle size is 50 to 100 pieces. You must include the piece-count per bundle. Example: A 426-piece mailing could have eight bundles of 50 and one of 26.
Maximum weight of a flat at Retail.
3.3 oz. maximum weight when submitted at a local Post Office.
Acceptable dimensions of a flat.
Rectangular with four square corners or finished corners that do not exceed a radius of .125'.' (A square is considered a rectangle.) Must be one of the following: More than 10.5" in length OR 6.125" in height OR .25" thick.
Cannot be more than 15" long, 12" high, and .75" thick.
Note: To be considered a flat, a mail piece must exceed only one of the dimension minimums but be within all flat maximums; otherwise, it is a parcel. Minimum thickness is .007" (about three sheets of paper) and minimum height is 3.5'.'
Information above courtesy of usps.com